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What is Your Sound?

In Personal Branding by Jason CortelLeave a Comment

How do others know when you are approaching? Do they hear your sound the first time you meet? What do they remember about you after you have left?  Harley Davidson motorcycles have a distinct sound that people immediately recognize. People quickly notice an aggressive exhaust on a bike, car or truck …

Jason CortelWhat is Your Sound?
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7 Key Elements of Personal Branding

In Lists, Personal Branding by Jason CortelLeave a Comment

Whether or not you have bought into the idea of personal branding it is here and job recruiters and potential clients are using social media and online research to look you up before they interview or hire you. These components are essential to establishing your credibility and to help prove …

Jason Cortel7 Key Elements of Personal Branding
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Why You Need to Build Your Personal Brand

In Personal Branding by Jason CortelLeave a Comment

You are kidding right? Some would say that personal branding is a fad. The only thing that may be a fad is that we are calling it a personal brand.  One caveman may have been known as the best hunter and another one as the best homestead builder. They didn’t …

Jason CortelWhy You Need to Build Your Personal Brand
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How to – Personal Branding – Step Two

In Personal Branding by Jason CortelLeave a Comment

After you have determined what you want to be known for and have claimed expertise in that area you have to get the word out. In step two of this how to guide on personal branding you will start to build your Personal Branding Tool Chest. The tool chest will …

Jason CortelHow to – Personal Branding – Step Two
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How to – Personal Branding – Step One

In Personal Branding by Jason CortelLeave a Comment

Your presence is your original anchor and brand, the consistent and unmistakable impact you leave. Establishing your personal brand is more important now than when the term was coined by Tom Peters in his 1997 article called “The Brand Called You”. The rise of social media has made personal branding …

Jason CortelHow to – Personal Branding – Step One