Is it possible to connect a personal brand and corporate brand, should you connect them? Should companies actively encourage employees to use content marketing and to talk about the company? The answer is overwhelming yes!
The digital footprint created around your name and your career is your personal brand. As a result, your brand highlights your personal skills and competencies. Define how your brand complements and brings value to the company’s brand by connecting them. Because this connection will be mutually beneficial to you and the company.
The Benefits of Connecting a Personal Brand with the Company’s Brand
Training for one, because the company will help employees nurture their personal brand. Future career opportunities for another, because well-established personal brands is an attractive selling component in the recruitment process.
The company benefits because the audience of the employees will have a higher level of trust and a distinct voice will be spreading content marketing. A well-executed employee advocacy program is a differentiator from competitors and extends the company’s reach.
How to Connect Your Personal Brand with the Company’s Brand
When sharing your own story blend in the corporate story. Telling your story this way results in you becoming known as a thought leader in the industry. Succeeding in today’s workplace requires you to have a well defined personal brand and have demonstrated how that supports the company’s mission.
Elevate your profile in your industry by using social media to post updates while at live events and impromptu happenings around the office. Post industry content and company-specific content, Be very careful not to post any controversial or polarizing issues. This isn’t good for your brand or your employers.
While posting on behalf of the company you have to post your own content. Just make sure that you aren’t over promoting your own content. This is important because you don’t want to appear to be focused on yourself.
A personal brand or corporate brand isn’t an either/or option. It has to be both because both are critical to each other’s success and when done right are mutually beneficial. Accepting this is the first step, embracing it through blending your story with that of the company is the next.
Last updated on July 12th, 2020 at 06:45 am
